Wednesday, February 9, 2011

Fish Oil Rises Over Multivitamins in Popularity, or Does it? reports that their survey suggests that fish oil has surpassed multivitamins in popularity.

Guess again.

Mainstream news sources, including the Los Angeles Times and the New York Times, have begun to rehash the survey’s results, heralding fish oil as supplanting multivitamins.

What the newsfeeds fail to account for, however, is that the statistics are somewhat skewed by the poll group. The participants of the survey were only those who subscribe to ConsumerLab’s e-newsletter, and thus more likely to be frequent and multiple supplement users. The survey may not adequately represent the overall U.S. supplement consumer market.

According to Nutrition Business Journal figures, fish oil sales for 2009 reached $976 million, whereas multivitamin sales commanded a colossal $4.8 billion. It’s certainly apparent that fish oil supplements are rising in popularity. Nevertheless, they are still a long way off from matching the sales of the bellwether breadwinner, multivitamins.